We’ve seen a strong downward trend in the cost per click in Google AdWords starting in January. If your account is still set up for clicks based on the cost per click increases you had to make in September and October to salvage your AdWords business, now is the time…
Google AdWords
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How Do You Monitor Google AdWords?
It is shocking, but there are business out there that are spending thousands of dollars on Google each month without any checks and balances in place to monitor the performance of their programs. Before we start working with an AdWords client we want several things in place. (This is really in…
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Don’t Leave Your Pocketbook Open for Google
I have to say that even though I have seen some businesses be hugely successful using Google AdWords, I have also seen some who have not. Based on this, I strongly advocate not leaving your pocketbook open to Google as they will try to spend every cent you allocate for…
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One of only 236 Google AdWords Qualified Professional in the World
I have been a Google AdWords Qualified Professional for nearly four years which is just about as long as Google has had the program for professional AdWords managers. Recently I found out that I am one of only 236 AdWords Qualified Professionals in the world. Wow, actually I thought there…
