Google announced on the AdWords blog that they would be rolling out a number of changes and they are all happening this week. First we saw on Monday the line next to the keyword that says something like you will need to pay $16 a click to be on the…
Google AdWords
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AdWords Getting Big Changes
Some very important changes are coming to AdWords. But that being said, you may not see them appear in your account just yet, Google is rolling out some of these changes to key contacts first. Here are the changes in a nutshell: Quality score is not predetermined. It will be…
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Google Drops Pay Per Action Program
On the Google AdWords blog this past week, Google announced that it was dropping its pay per action program. If you never used pay per action, here it is in a nutshell. With pay per action, you decide what you will pay, amount and action – you cannot do an…
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Are You Leaving Cash on the Table For Google AdWords to Take?
Are you spending more than you should on Google AdWords? You may be doing just that. Since September I have seen around a 20 to 30% increase in the cost per click on Google AdWords. I have just finished doing 25 account optimizations for dentists and doctors for one of…
