Google AdWords

What’s a micro-conversion? What are your measures of success when advertising on Google AdWords? Find out what you may want to consider as your own measure of success from our blog post at Web-World Watch.

There is much more to measuring your success with Google AdWords than how many sales did you get? I consider sales the most important measure of success, but for some accounts success should be measured by more than just that. Some of the metrics that are important when measuring the…

If you didn’t know it, prices on Google AdWords have really jumped this last year. So much in fact that you need to be prepared to pay to play. Visit our post on Web-World Watch for examples of escalating maximum cost per click costs. What you’ll find may scare you…

Google AdWords prices have gone up. Some say it is due to advertiser competition, but how can we really know when their is zero transparency! Is Google simply manipulating the maximum cost per click advertisers will pay to suit their own need for profit? Read our post at Web-World Watch…