Google AdWords

You’ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper. This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You…

I have just completed and passed my testing to re certify my Google AdWords Qualified Individual credentials for another two years. Google has changed the exam and I found it easier than the first, but they have not updated all of the information in the exam to reflect new account…

You’ve probably seen this new type of bidding in your account by now – preferred cost bidding versus maximum cost per click bidding. But should you use it? I tried the settings on my own account for a week and this is what I found. I got: 25% less clicks16%…

If you use Google AdWords then you have probably run into this problem. A perceived trademark infringement keeps you from completing your ad. Sometimes you can ask for an exception and sometimes you will still not be able to use a term. I can understand possibly this situation in some…