You’ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper. This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You…
Google AdWords
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Google AdWords Compared to Yahoo Sponsored Search
You’ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper. This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You…
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Google AdWords Recertified
I have just completed and passed my testing to re certify my Google AdWords Qualified Individual credentials for another two years. Google has changed the exam and I found it easier than the first, but they have not updated all of the information in the exam to reflect new account…
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AdWords Preferred Cost Bidding Analysis
You’ve probably seen this new type of bidding in your account by now – preferred cost bidding versus maximum cost per click bidding. But should you use it? I tried the settings on my own account for a week and this is what I found. I got: 25% less clicks16%…


