Google AdWords

Wow this has been a big day for announcements, Google first then MSN. First Google has announced a new bidding strategy that you can now use instead of max CPC, it is called Preferred Cost per Click. With this new bidding strategy instead of telling Google AdWords what is the…

I have just set up a customer in Google AdWord’s new pay per action program. Here is some additional clarification about it. You may only target at the country level. So if you are going to advertising, it is US or full country or multiple country only. You should select…

Want to try out Google AdWord’s new pay for action program? Here’s a link to sign up for the beta testing. You can select to pay when you get a lead, a sale, or some particular action on your website. You pay what you want for the action. Remember this…

Pay Per Action is coming to the content network and will be a huge boon for mortgage and real estate professionals if only Google can make it work. Pay per action is where the Google AdWords advertiser only pays when an action is completed not when someone clicks on their…