Google AdWords

You’ve probably seen this new type of bidding in your account by now – preferred cost bidding versus maximum cost per click bidding. But should you use it? I tried the settings on my own account for a week and this is what I found. I got: 25% less clicks16%…

If you use Google AdWords then you have probably run into this problem. A perceived trademark infringement keeps you from completing your ad. Sometimes you can ask for an exception and sometimes you will still not be able to use a term. I can understand possibly this situation in some…

Wow this has been a big day for announcements, Google first then MSN. First Google has announced a new bidding strategy that you can now use instead of max CPC, it is called Preferred Cost per Click. With this new bidding strategy instead of telling Google AdWords what is the…

I have just set up a customer in Google AdWord’s new pay per action program. Here is some additional clarification about it. You may only target at the country level. So if you are going to advertising, it is US or full country or multiple country only. You should select…