Continued from Monday. The full impact of what happens to AdWords advertisers is not known yet, but the data is flowing. For now it appears that for advertisers not limited by budget: Clicks have dropped Impressions have dropped CTR has improved Average cost per click has increased about 5% Cost…
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Google Removed Sidebar Ads – What Happened to Advertisers? Part One
It may still be too soon to know what impact the removal of the sidebar ads from Google will have for AdWords advertisers, but here’s some of the data from the number of clients that we manage for the last month. Client Results Not Limited by Budget – Large Ad…
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AdWords Standard Beats AdWords Express
I had a client who wanted to promote a new service in Manhattan, New York but wanted to spend $200 to $300 for clicks for a 30 day period. The price of her service is about $900 a pop. She wanted to move back into an old AdWords Express program…
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Google Gets Serious About Mobile in New Announcement
Just this past week Google announced that it was ramping up its organic sorting algorithm to enhance placement for mobile-friendly websites. The flip side of that is that sites that are not mobile-friendly will be getting pushed down in the listings. Google did not a big caveat… If the site…
