If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging – try not to kill all…
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Google Removed Sidebar Ads – What Happened to Advertisers? Part Two
Continued from Monday. The full impact of what happens to AdWords advertisers is not known yet, but the data is flowing. For now it appears that for advertisers not limited by budget: Clicks have dropped Impressions have dropped CTR has improved Average cost per click has increased about 5% Cost…
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Google Removed Sidebar Ads – What Happened to Advertisers? Part One
It may still be too soon to know what impact the removal of the sidebar ads from Google will have for AdWords advertisers, but here’s some of the data from the number of clients that we manage for the last month. Client Results Not Limited by Budget – Large Ad…
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AdWords Standard Beats AdWords Express
I had a client who wanted to promote a new service in Manhattan, New York but wanted to spend $200 to $300 for clicks for a 30 day period. The price of her service is about $900 a pop. She wanted to move back into an old AdWords Express program…
