Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the smartphone how readers view and react with organic results is drastically changing. In 2005 an eye tracking study was published and widely shared on the web. The…
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Google AdWords’ First Page Bid Strategy
Using a bid strategy in Google AdWords to automatically place bids to move your ads to the first page of ad results seems like a good suggestion, but be careful, in the accounts we have tested this bid strategy on, clicks have fallen to more than half when compared to auto-bid…
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Google Pushes Google My Business Forcing Google+ Pages
Google will simply not give up on Google+. They have tried over the years to push individuals and businesses into Google+ and now have take the original GMail model to try one more time to build growth in this social media network that simply has not caught on. Google’s most…
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Google AdWords Loves Mobile, But Is It Right for You?
Google continues to push advertiser activity into the mobile arena citing that online searches on mobile devices have eclipsed searches done on desktops; but is advertising activity in mobile right for your business? Of note is the new test that Google has been doing with mobile ads shrinking the ad space…
