Just this last week Google announced that it was ready to start penalizing websites that did not offer a good mobile web experience. Here’s why: • Mobile devices have been a driving factor in an increase in time spent online. In fact, since 2010, the time the average individual spends…
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The Problem with the Google Knowledge Graph and the Carousel
Knowledge Graph of a Search on Pope Francis Make sure to read my blog post from Monday about eye tracking studies as this will help you to understand this information. As Google works hard to keep users on the search results page longer in order to not lose relevance but…
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Google’s Golden Triangle is Replaced by the Vertical Slash
Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the smartphone how readers view and react with organic results is drastically changing. In 2005 an eye tracking study was published and widely shared on the web. The…
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Google AdWords’ First Page Bid Strategy
Using a bid strategy in Google AdWords to automatically place bids to move your ads to the first page of ad results seems like a good suggestion, but be careful, in the accounts we have tested this bid strategy on, clicks have fallen to more than half when compared to auto-bid…
