From all of us here at McCord Web Services, we wish you a Merry Christmas and look forward to sharing the New Year with you.
We’re Taking a Break This Week
At McCord Web Services, we are moving this week just before the holidays. Plus all our staff is arriving from out of town to help with the move and to do some retraining. As we are a family business, that means our house will be full with more technology than you can shake a stick at and full of laughter with ten people around the dinner table.
We’ll be back blogging on Monday next week.
Wishing you the very best for the upcoming holiday.
Does Dependence on Technology Making Us Brainless and Unintelligent? Part One
Mobile devices, social media, and streaming are all the rage. But what effect does all that tech really have on your brain?
This is Your Brain on Tech:
- “Look! A squirrel!” Tech is a distraction. Take yourself for example… You’re on tech – probably logged on to check the weather – then noticed you had some new emails… Which reminded you of your Facebook friend whose car was stolen… And now you’re reading GPS trivia about how tech melts your brain. Think you’re multi-tasking? Nope. You’re just doing all 10 activities poorly.
- “Has anyone seen my post-its?” Tech butts into what you’re doing, diverting working memory before it is transferred into long-term memory and stored. It also overloads your working memory, causing you to lose some of the “old stuff” as your continued Googling dumps yet more information into your brain.
“I’m not lazy; I’d just prefer to Google it.” People used to retain vast amounts of knowledge, which they could pull-up and recite on demand. Today’s tech, however, has limited this drive, which is instead outsourced to tech to handle.
Come back and visit us on Wednesday for the rest of this article.
Got to Save Money? What Can You Chop?
If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?
Chop Away
Social Media – if you are paying to update Facebook,
Twitter and Google+ you could easily take a break to save money.
Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency.
Chop Not!
Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.
e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept infront of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.
Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We’re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.