A Real World Guide to Twitter and Facebook Featured at SiteProNews

On Monday February 27th, SiteProNews featured Nancy McCord’s newest research paper called “A Real World Guide to Twitter and Facebook on their home page.” You can read the full article at SiteProNews. The SiteProNews newsletter is one of the preeminent publications to the webmaster professional community and reaches over 600,000 subscribers three times a week.

In addition to publishing Nancy’s research paper on their website and sending it out to their 600,000 subscribers, the SiteProNews Editorial Staff has asked Nancy to write more exclusive articles for their publication on a monthly basis.

We are excited that Nancy’s most recent research paper has gotten this exposure and will keep you posted when she publishes additional articles for SiteProNews.

I’m Watching Pininterest

There’s a lot of buzz in my industry on Pininterest and it is definitely a site you’ll want to be watching. For now, here are a few links to check out some cool boards that showcase what you can do on Pininterest.

Photo of one board so you can an idea.

Pininterest board showing creative pictures of a sleeping baby – very creative.

Pininterest home page.

Get an invitation to Pininterest.

In a nutshell, this is what Pininterest is:

A visual bulletin board of images with links pointing back to your website or blog. Allows for others to share your board and items on their own boards.

Why would a business want to use Pininterest?

For an e-commerce stores that sell clothes, jewelry, and other fashion products, this may be one very hot way to market products and encourage social sharing to drive more sales. Just take a look at a few of the fashion Pininterest boards where ensembles have been created as suggestive selling to get an idea how this new platform could be used for marketing.

I definitely consider Pininterest a site to watch. There have been huge numbers of new members and extraordinary press exposure on this new platform. I recommend keeping an eye on this one!

The Specialization of the Web

In the last two to three years I have seen a growing trend of specialization on the Web. When I started out in business in 2001, we could do it all for clients: web design, optimization, and site promotion. The Web environment was simpler then. With the advent of e-commerce, that all changed.

Now, you really need specialist in many areas such as e-commerce, mobile website, mobile marketing, pay per click, YouTube videos, web design, and content creation. The days of one business being able to supply all the needs for your online presence is rapidly changing. Why is this so? The degree of complexity and uniqueness of each of these avenues has changed immensely over the last few years.

The best case in point is with e-commerce. As complex as shopping carts are now, and the degree of difficulty in setting up accounts and implementing credit card security you must know what you are doing to be security compliant. Add in issues such as New York state having a terribly complex sales tax situation (where the percentage is driven by zip code and not necessarily by county or city) and you add in another layer of difficulty.

In this year, I expect to see a boon in web design for smartphones and tablets. Although many websites still look good on smartphones having to pinch and drag the screen to navigate to important contact information is simply irritating. Having a great mobile site this year may be one of your most important items on your own wish list.

Specialization in search engine marketing has also been another growth area. With Google AdWords becoming so complicated, many consumers are looking to professional managers, such as ourselves, to off load the degree of difficulty and time it takes to use and understand Google AdWords for online lead generation.

As I look back over the years I’ve been in business, it is interesting to see these trends develop. All I can say is, that I am glad we chose to diversify, and will continue to do so to stay relevant to our customer base.

Facebook Page Creator PageModo Reviewed

It’s a good thing to try out new things, but sometimes those things you try out simply aren’t very good. Pagemodo automatic Facebook Page/Tab creator is one of them.

I read about www.PageModo.com in PC World Magazine. I decided to take a look to see if the online application was as great and as easy to use as PC World Magazine said it was. I ran it through set up and published my page using their free version. I spent quite a bit of time working with the interface adding images and text. What I found was that this was more frustrating to use than creating your own developer page with HTML.

This is my feedback:

  • It was impossible to resize the images in the template. The grab and pull action to the bounding box would not work on the two templates that I tried.
  • When I tried to load my image in one template a black box overlayed it even in publishing, no matter what I tried my header image was obscured. I changed to a new template and did not have this issue, but what a time pit getting the image and content in just to scrap the template as unusable.
  • Text was easy to add but better make sure your character count between columns is exact as there is no way to balance the content short of removing words.
  • Want a Fan Gate or another page, you’ll pay a monthly charge for use. With Facebook turning your business page wall into a community site where anyone can post I’m not sure if in the future world of Facebook a Fan Gate will even be allowed.

I have to say that for people who have no HTML skills and hours of time on their hands, they may be able to painstakingly create a nice looking page for their Facebook Business page. Will I use it again, no, it is too time consuming and buggy for professional use.