I am on vacation this week and so my blog posts are reprints of popular newsletter articles or tips that have been published earlier this year that you may have missed. I will be back writing the first week in January. I hope that you are having a great holiday…
News & Trends
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Bing Now Hits 10% of Searches
ComScore released the search market share results recently showing a nice increase in Bing’s market share. Bing has now hit over 10% of market share with Yahoo dropping to about 17%. That still leaves Google as the dominant player with over 65% market share. What I find interesting is the…
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When Should You Raise Your AdWords Budget?
On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it. 1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you…
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When Should You Lower Your AdWords Budget?
Most everyone know when to increase their AdWords budget, but many do not know when they should start to lower their AdWords budget. Here are a few tips to consider as you review your own AdWords budget and decide if you should keep it the same or lower your budget.…
