That’s right if you have the right product, you can generate as many conversions as you can on Google AdWords but at nearly half the click cost! The big caveat is, is your product the right product for Yahoo Sponsored Search? Not every Yahoo account will out perform a Google…
Pay Per Click
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AdWords Content When Do You Use It?
There is a time and place for advertising in the content network. When would that time be you ask? Typically, we do not recommend advertising in the content network as we know from historical data that content does not convert into sales at the same percentage that search converts. However…
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Getting the Most Bang for Your Buck – Special Issue
You’ll want to click in to read our November e-newsletter that tells you how to get the most bang for your buck on the Internet. Learn our top picks for pay per click, search engine optimization, and e-newsletter services. With the economy tanking and business climates slowing, now’s the time…
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It’s a Great Time to Consider Yahoo Pay Per Click
This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in AdWords ability to deliver conversions, and the quality score algorithm changes, Yahoo is looking better all the time. Yahoo has a very good ad serving…