This past weekend I sadly removed all information about Yahoo Search Marketing from my website. I have been a Yahoo Search Marketing Ambassador for years and have offered Yahoo PPC set up and management services. MSN adCenter however is taking over the Yahoo PPC control panel and is already serving Bing ads and Bing search results on Yahoo.
A sad goodbye to Yahoo Search Marketing. I’ve seen plenty of changes over the years and have always felt that Yahoo PPC was a good product and in many cases had strong conversions for businesses who advertised there. But, I am looking forward to the changes that are ahead as Yahoo and Bing merge.
One thing that I have found as the transition from Yahoo to Bing continues this month is that the automated import from Yahoo to adCenter can be problematic for accounts that do not have a good account structure and which have not readied their ads. In one case that I just recently saw for a very large program, the keywords all came over but nearly none of the ad text imported.
Before you click to import your account to adCenter, make sure to review your Yahoo ad titles you must be at 25 characters including spaces to have your ads import. If you are at 40 which is what Yahoo had allowed, your ad text will most likely not import into adCenter.
So goodbye Yahoo we’ll miss you, but be savvy and prepare your Yahoo account before you migrate to adCenter. By the way, Bing says that most accounts will be fully migrated by the end of October or so. Bing and Yahoo want to have completed the change before holiday promoting and shopping for year end take place. – a smart move!
That’s what I call useful informations, tweeted right now..
I still can’t believe Yahoo is all about Bing now. Might as well just merge these companies already! 🙂 I might have to start using Bing/Yahoo again. I kind of like cheering for the underdog.
That’s the way of the changing world! Great post; thanks for the info.
Ken
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