It can happen to the very best of sites managed with white hat SEO as in this case study found on the MOZ blog; Google smacks your organic placement down and you can’t even find your business name in a search on Google.com. Usually this type of severe penalty is…
Search Engine Optimization
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The Clarity of What You Write Matters a Lot
Matt Cutts has some great words of wisdom for bloggers and website owners in this video on how technical you should get in content and blog posts. You can watch the video at YouTube. In a nutshell, here are the takeaways on this important topic. 1. Clarity of what you write…
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Does Google Love or Hate Links in Their Ranking Algorithm?
Over the years Google has valued links in their ranking algorithm by boosting sites with more links to a higher position in the organic or unpaid search results. By valuing links Google created a cottage industry that SEO’s jumped on and really milked with clients. Some SEOs charged exorbitant amounts…
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The Changing Landscape of Social Media
With recent changes Facebook has made, renegotiation of the Google-Twitter contract, and Google’s announcement that it does not include social signals in its ranking algorithm, business owners and SEO’s are struggling to find where social media fits into a strategy for web visibility. Although I still feel that social media…
