With the world of organic search optimization having changed significantly and few really good keyword research tools for website placement on the Web, Google Insights has become a very important tool as you consider making changes on your website. Personally, I use the Google AdWords keyword tool hand in hand with the Google Insights tool. What the Google Insights tool helps me to understand is if a keyword phrase I am thinking of using for optimization on a website or for creating a new content page for a client is worth the expense and trouble.
Here’s an example, I have a client in California who wants to do a page on their website for climate controlled warehouse space. I used the AdWords keyword tool to find phrase variations that are popular for clicks in the United States. Then I used the Google Insights tool to review which of those phrases were important and in what locations since 2004. The information has helped the client access how much they want to push this service.
As it turns out climate control keyword phrases are not important to his local or state customers but for the East Coast and Southern markets it is. If he does not have clients in these eastern and southern areas, it may not be worth the time and trouble to do a new service on his website nor promote the service on AdWords. In fact based on the information, he may not move to a new warehouse with climate controlled space.
That’s how powerful Google Insights can be to a business which is developing a new strategy or service. If you want to check out the tool yourself, visit Google Insights now. I think you’ll find the tool useful and very interesting.
In this video you’ll see pure unvarnished personable Matt Cutts, cat lover, talking about blogging and WordPress. Although the video is really for a newbie webmasters and not really for hard core SEO pros.
There are some good nuggets in the video and here they are:
WordPress takes care of about 90% of the mechanics of search engine optimization.
You can optimize WordPress with a few simple plug-ins.
Matt likes Cookies for Comments and Enforce www Preference for his own blog.
PageRank is the number of people that link to you and how important they are. The higher your PageRank the higher you’ll place organically. Quantity is not important, but rather the quality of links.
You can flow through your PageRank to other sites by linking out to them. But the authority decays with each link.
Talk to any SEO expert and you’ll get many different answers in regards to what they think will be important for search engine strategies for 2013, but there are a few things that everyone seems to agree on; the world of search engine optimization has changed.
As for me, I am watching and moving into several things in a very strategic way for key clients and my own business this year.
Here are a few things that I like and that others are talking about:
1. Mobile Search
My Google AdWords company rep. tells me that Google expects mobile search to eclipse regular search this year. If you have not already moved into to the mobile space with a mobile version website you should soon. If you aren’t testing AdWords advertising for mobile I would recommend considering doing so fairly quickly before your competition moves in.
2. Google+ Communities
I think this will be a new landscape with serious SEO benefits for those who strategically move into moderated communities. I am actively working towards this goal for my own business and several key clients.
3. Additional Emphasis on Personalized Search Results
We are already seeing this happen right in front of our eyes. If you are not on Google+ building your circles you are missing one of the biggest opportunities to be an advocate for your own business and to skew other’s search results to show what you like. Activity on Twitter, maybe Facebook for Bing but probably not Google, and social media interaction and sharing will impact the search results of others in your networks.
4. Excpect Organic Click Through Rates to Impact Search
I fully expect Google to start using organic search click through rates to impact the search engine results in the near future. If you’ve followed Google’s patent disclosures over the years this was in one over three years ago as was AuthorRank. We are just now seeing the some of these technology improvements impact search results this year. I expect to see more emphasis on these two areas AuthorRank and Click Through this next year.