If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand the…
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More Business Owners Want LinkedIn Writing Services
We are now writing at LinkedIn for a number of business owners and our phone is ringing off the hook with more wanting to get into our work queue. Why the interest in LinkedIn? The popularity of LinkedIn is growing. For businesses that think Facebook and Twitter are not important…
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Just Nancy – Why Reviews Matter
As a Google Local Guide, I review every place I visit and every place I eat. With over 300 reviews and photos uploaded to Google, I am just one of many who are helping Google index local businesses, build reviews and improve the accuracy of Google Maps. Google does not pay…
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AdWords Changes Its Bidding Algorithms
Just a few month ago, Google AdWords quietly retired the old auto bidding with a built-in enhanced CPC algorithm. If you change out of this old bidding model, you can’t get back in. Here are the new/revised bidding models for Google AdWords and my thoughts on each. eCPC Manual Not…
