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  • Google - Search Engine Optimization - Web Visibility

    Fixing Your Bounce Rate Part Two

    November 5, 2015 - By Nancy McCord

    Continued from Monday… If you’ve been worrying that your 70%+ bounce rate needed immediate remediation, you need to take a deep breath and dig further. If your website has in-depth informational content and a blog to build authority for search engines, with the increase in mobile searches, your bounce rate…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • Google - Search Engine Optimization - Web Content - Web Visibility

    What Should Your Bounce Rate Be? Part One

    November 2, 2015 - By Nancy McCord

    Before the advent of more than 50% of searches done in the mobile arena, a website wanted to strive for about a 45 to 50% bounce rate. Now with “in the moment” searches done on mobile accounting for more than half of all Google search traffic, the time on a…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • Tips - Try It Friday - Video

    Try It Friday – Google Drive Collaboration

    October 30, 2015 - By Nancy McCord

    It’s easy to get started sharing files in Google Drive even for casual Google users or collaboration newbies. Find out how in our video.

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    Digital Marketing and Microsoft Ads Account Suspensions

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    October 14, 2025
    What to Know About the CCPA that Takes Effect January 1, 2020

    The California Consumer Privacy Act (CCPA) Takes Effect January 1, 2020 – What to Know

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    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
  • Google AdWords

    Remarketing for Search – Should You Use It in AdWords?

    October 28, 2015 - By Nancy McCord

    I love remarketing for customers, but typically remarketing is used in the AdWords Display network. Google reps, and Bing reps for that matter too, are now pushing remarketing for search. What exactly does that mean and how does it work? Well, both Google and Bing encourage account managers to use…

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    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
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Our Recent Posts

  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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