Google announced this important notice just this past week: Starting today, we will be updating how we report 1-10 Quality Scores for keywords [https://goo.gl/c4Oi7]. This update only affects reporting. There is no change to ad serving such as how auction-time quality signals affect Ad Rank and CPC. The most significant…
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I Am Moving
I am moving my office this week and will back to blogging next week. Feel my pain. 🙂
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Mobile Has to Be a Part of Your Google AdWords Equation
I have been managing Google AdWords accounts for around nine years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your Google…
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What Are You Doing to Wean Yourself Off Pay Per Click?
Have you been grumping about your pay per click bill? Do you look at the unpaid listings on Google.com and dream about appearing in the top ten results? If you are only spending your marketing dollars on Google AdWords and not investing in building great content for your website by using…
