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  • Google - Search Engine Optimization

    The Problem with the Google Knowledge Graph and the Carousel

    October 29, 2014 - By Nancy McCord

    Knowledge Graph of a Search on Pope Francis Make sure to read my blog post from Monday about eye tracking studies as this will help you to understand this information. As Google works hard to keep users on the search results page longer in order to not lose relevance but…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • Google - Search Engine Optimization

    Google’s Golden Triangle is Replaced by the Vertical Slash

    October 27, 2014 - By Nancy McCord

    Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the smartphone how readers view and react with organic results is drastically changing. In 2005 an eye tracking study was published and widely shared on the web. The…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

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  • Reviews - Try It Friday - YouTube

    Try It Friday – Trunx Photo Organizing App

    October 24, 2014 - By Nancy McCord

    New starting today is my Try It Friday video blog post. Enjoy! http://youtu.be/dZjgN8Iol1Y Links to find out more: Trunx website: http://trunx.me/# Get It Free at iTunes: https://itunes.apple.com/app/id739060178?mt=8 Get It Free at Google Play: https://play.google.com/store/apps/details?id=me.trunx The legal stuff: No I am not being paid by Trunx to write this review, I…

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    Managing Your Web Reputation, One Review At A Time

    Managing Your Web Reputation, One Review At A Time

    September 30, 2019
  • Google - Google AdWords

    Google AdWords’ First Page Bid Strategy

    October 22, 2014 - By Nancy McCord

    Using a bid strategy in Google AdWords to automatically place bids to move your ads to the first page of ad results seems like a good suggestion, but be careful, in the accounts we have tested this bid strategy on, clicks have fallen to more than half when compared to auto-bid…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
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  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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