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  • Google - Google AdWords

    Five Tips on Creating Negative Keyword Lists for AdWords

    May 27, 2014 - By Nancy McCord

    Keywords, they are the pivot point for the success of all AdWords programs. Have keywords that are too broad in your account and you’ll be looking at poor quality scores and higher costs. Have keywords that are too narrow and you’ll be looking at very low impressions and very low…

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  • Twitter

    Twitter’s New Cover Shot Aims to Improve Page Time

    May 22, 2014 - By Nancy McCord

    If you have not upgraded your Twitter profile page yet, on May 28th you are getting the new look regardless according to Twitter. So, what’s to like about the new profile? 1. Wow, it is much more interesting to view and moves Twitter from mainly being accessed through third party…

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  • Google - Search Engine Optimization

    New Title Tag Length for Google Search

    May 20, 2014 - By Nancy McCord

    If you are a Google watcher like me, you’ve seen changes come and go on Google. Here is a new one that I am seeing now in the search results and it has to do with the length of the title tag. “I am seeing title tags of 49 to…

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  • Blogs

    Our Increasing Visual World Forces Blogs to Upgrade

    May 15, 2014 - By Nancy McCord

    It used to be that content was king on the Web; have a great blog or terrific content on your website and that was enough. Search engines loved it and so did customers. Now with devices galore, short reader attention spans, and readers in the Instagram and selfie generation, blogs and website…

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  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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