As a online business marketing provider and small advertising agency since 2001, this post is about my identification of trends that will impact online visibility and business for 2014. Google AdWords Everyday I am getting more calls from old clients who state – “Our business has lost placement. We’ve been…
-
-
Blogging Still Has a Place in Your Marketing Plan
As a blog content provider, I’ve seen this market sector zoom up in popularity and then crash this past year as clients move budget dollars into paid advertising or stop blogging services all together based on costs without clearly understanding the big picture benefits. Blogging is still one of the…
-
Blurring the Lines Between Paid and Organic
In 2013, I feel that Google has actively worked to blur the lines between paid and organic. With algorithms that forced businesses aggressively into Google AdWords, advertising that nearly blends in at the top of the page with organic results, Google+ Local ads that look like regular listings, and now…
-
Not Provided Keyword Data in Analytics Work Arounds
In Google Analytics almost all organic search activity is being returned with a “not provided” tag masking the actual keywords used to find your content. If you are not advertising in Google AdWords, you may be totally in the dark as to what keywords visitors are using to find your…
