I am not sure why we have to go down this path again, but we do. However this time it is not Facebook or Twitter that is using your name and face to sell services, but Google! Plastered all over the home page of Google.com is a blue bar letting…
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Google Partners is Replacing AdWords Certified Partners
Announced on October 2nd in a YouTube livestream, Google announced that it is retiring its Google AdWords Certified Partner and Certified Individual program. Replacing these important programs is a new program called Google Partners. Google AdWords Certified Partners will not be automatically grandfathered into the new Google Partner program. They…
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Google’s Hummingbird Algorithm Explained
Affecting over 92% of all searches the new Google algorithm called Hummingbird was released about two weeks ago. Some website saw no change in placement and the placement of other websites was significantly impacted. What does the Hummingbird update really impact? First, this is a large change to how Google…
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Google Allows Longer Tracking of the Conversion Window in Google AdWords
Now you’ll be able to choose your own conversion window from 7 to 90 days instead of the previous 30 day window. For many AdWords advertisers, especially those with a higher ticket price, those that encounter more research time in order for a user to make a purchase, this is…
