My firm blogs for many clients and in the process we’re on blog sites more frequently than the blog owner. In some cases my team was the first to notify the client of a hack. Typically when a site is hacked, we cannot login to write or see the WordPress…
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Part II The New SEO is De-Optimized SEO
This post is continued from Tuesday. Once you’ve de-optimized your website in an effort to improve organic placement, where do you go from there? My personal recommendations for site placement: Get blogging at least twice a week using an on-domain blog Get going with Google+ and post regularly at least…
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De-Optimization is the New SEO
To place organically on Google, you’ve now got to undo some of the things you may have done to get placement before. In other words, the new SEO is de-optimized SEO! It’s time to undo these things if you have done them on your website: strategic use of anchor text…
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The Value of a SEM Manager
Google has been adding new automation tools into AdWords with the supposition of making the program easier to use, but is it really? Although you can now automate many routine actions such as pausing keywords, enabling keywords, bidding up or bidding down by set criteria automation will never replace the efforts…
