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    The New Website Optimization is De-Optimization

    July 10, 2013 - By Nancy McCord

    Yes that’s right the new way to optimize your website for organic placement is to de-optimize it. Here are some of the things others in my industry feel that Google is targeting and applying penalties for at this time: 1. Link title tags – this used to be a good…

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  • Google - News & Trends

    Google Introduces Consumer Surveys

    July 8, 2013 - By Nancy McCord

    Google has just introduced a new program to track consumer satisfaction with your website. You can read the full announcement on the Google Blog. Personally I feel that this is another Carrot and Stick application from Google. The carrot will be you get free code and information about how your…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

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  • Google - News & Trends - Search Engine Optimization

    Google – First the Carrot and Then the Stick!

    July 5, 2013 - By Nancy McCord

    If you’ve been in the web industry as long as I have (since 2001) you would have seen Google’s purchase of Urchin Statistics which became Google Analytics. It used to be that a website owner very carefully guarded their website activity; what generated clicks, page paths, traffic, and trends. When…

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  • Google - Search Engine Optimization - Web Content

    Site Placement 101

    July 3, 2013 - By Nancy McCord

    Have you experienced the Google smackdown and lost your organic placement? Have you dropped from the first page of results to the second or worse yet to so far back you cannot even find your own site? If this is your case, what can you do – anything? Here is…

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Our Recent Posts

  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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