My firm has been providing blog writing services since 2005. That’s seven years of professional blogging experience. I have recently read and article called “21 Business Blogging Tips from the Pros” and I think the article is a good one and encourage you to read it for more information.
Here’s a quick synopsis of the articles important points as well as many of my own recommendations.
Treat your blog posts as products.
Differentiate your blog from others with new approaches to your content.
Take your own images and create your own videos.
Give all the information, don’t offer part of the picture and sell the rest.
Target your content to your audience.
Focus on your reader first, not search engines.
Be yourself. Let your personality show through your writing.
Answer consumer questions.
Show your full blog post on your blog home page. People will typically not click to read the rest of the post.
Consider limiting what is on your feed to prevent scraper sites from stealing your content.
Explain topics in an easy to understand manner.
Use bullet points and sub headers versus large blocks of content.
Keep your blog posts around 250 to 350 words long.
Do you have other suggestions? Just add them in the comments section below. By the way, if you are looking for a professional blog writing service, I invite you to find out more about the services we offer to help keep the content on your blog unique and up to date.
We’ve created a contest for our staff blog writers where you, our reader, make the choice on which writer or blog post you like best. The writer with the most Google+ +1 votes on their unique blog post entry page will win a nice cash award just in time for Christmas.
It’s easy to participate, here’s what to do:
Read each five blog posts that our staff writers have submitted for the contest from our pool of clients and then click the Google +1 icon on the page to place your vote.
Or choose to simply vote for the writer you like and know by clicking the Google +1 icon on their blog post page.
You will need to be logged in to your Google account in order to vote and have Google+ enabled in your browser. You’ll only be allowed to vote once. Once you vote the Google+ icon will show your name and open a field for you to share with others on Google+. If you click the +1 button again, you will remove your vote.
Voting will run from November 27th to December 11th. On December 12th we will award the cash prize to the top writer selected by Google +1 votes.
Here are some quick blog post lead ins to read. Just click the link at the bottom of the teaser to visit the blog post page and vote.
Jada
Tips for Saving Money on Your Summer Vacation While some people plan and book their summer vacations way in advance, if you haven’t even begun to make plans, don’t worry. If you are flexible you may be able to snag last minute deals. And you can take the LorMet Visa Travel Card with you so that you have the security of Traveler’s Checks and the convenience of a Visa Debit Card. You can check your LorMet Visa Travel Card balance online and take advantage of Online Banking to check on your LorMet accounts when you travel. Read the full blog post and vote now!
Jeff
The Best Worker is Usually the Most Comfortable One The call for more rain than last year in the fall has certainly been proven correct, especially for the East Coast. The weather gurus have also warned about more snowfall to be expected so the time to prepare is now. It is a must to have the best clothing available when the weather turns bad as wet jeans just don’t cut it when the snow starts falling. Read the full blog post and vote now!
John
Traveling by Private Jet During Peak Seasons Whether you are flying in your own private jet or chartering an airplane, it can be difficult to travel during peak seasons. However, there are a number of things that you can do to ensure that your trip will be smooth and hassle-free. To get the flight or landing slot you want, you should make reservations at least a month or two before your trip. If you are traveling to a popular destination, you may have to book a few months in advance. Read the full blog post and vote now!
Rhonda
Blinging Up Technology Accessories What do you give a person who has everything this holiday season? You can forget about buying perfume or picking up a boring gift card this year. For those with money to burn, Apple has a great gift idea. Along with their release of the much anticipated iPad Mini, which hit stores on November 2, 2012, was an interesting iPad Mini case that is not for the faint of heart. You could choose to purchase the cheap leather case for around $50 or you could indulge in a case that is simply out of this world! Read the full blog post and vote now!
Sue
Space Center Offers Exciting Insider’s View of Space Program Less than an hour from Epcot’s World of Tomorrow and Disney World’s Fantasyland lays a place where dreams really do come true. The Kennedy Space Center in Titusville, Florida is where rockets launched man into space and is a must see if you are planning an Orlando vacation. The space center is where Neil Armstrong took his last step on Earth before leaving his legendary footprints on the moon. From this famous spit of land on north Florida’s Atlantic Coast, every fire-belching Atlas rocket, Apollo mission and shuttle flight was launched into the unknown as Americans pushed the boundaries of exploration beyond Earth’s boundary. Read the full blog post and vote now!
Ever wonder how Google views subdirectories or subdomains when it comes to placement on Google.com? In this video Matt Cutts the Google spokesperson to my industry, talks about using each and how Google indexes each.
Previously some webmasters set up multiple subdomains in an effort to have Google show more results, but Matt Cutts now says that this is not a strategy that Google rewards. Google now recognizes subdomains as part of your parent domain listing on Google.com and “squenches those listings now all together on the search results page”.
Further he says the historical reasons on why you would have previously wanted to set up your website with subdomains do not apply as much on Google today. His personal preference and mine as well is to structure your website with subdirectories and not subdomains. However, he ends the video stating whichever tactic is easier for you, you should use that way for your own purposes.
I just asked all the time what are you watching, what’s new and exciting, what trends to you see happening? This week I will be writing three blog posts about what I’m watching and why. Today’s post is about the new Google AdWords Dynamic Search Ads.
This is why I am watching and testing Dynamic Search Ads right now:
1. With AdWords spidering my website and choosing to show landing pages that match a user’s query I may be able to expand my advertising reach and improve my conversions and ROI. In the hangout Google states the following statistics on performance.
“When compared to broad match keywords the click through rate will typically be 12% higher and the cost per conversion will be 25% lower.”
2. By not having to exhaustively select keywords for a program and with Google dynamically creating the ad title using the user’s search query, and Google choosing the landing page to show the prospect, targeting is improved and unique for each query.
3. Static information rich and e-commerce sites can benefit from Dynamic Search Ads (DSA).
4. DSA work with accounts that contain both regular keyword targeted programs. In fact Google states that with DSA the advertiser will get more activity than with keyword targeted ads alone.
5. The potential to know and understand the potential buyer and what the like versus what you are wanting to push may very well change advertising plans for some clients; allowing the user to be the advertising revenue driver.
