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  • Bing

    Bing Webmaster Tools Offer Real Help for Understanding Your Website

    July 9, 2012 - By Nancy McCord

    In the last few weeks Bing has upgraded its webmaster control panel from insignificant to significant. In fact, in many ways Bing Webmaster Tools make Google Webmaster Tools appear superfluous. In the new Bing interface here are some new things you can now do: Link Explorer. You can now review…

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    AI Tools are available now and many at no cost.

    McCord Web Services is Embracing AI

    June 1, 2025
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
  • Search Engine Optimization

    There is No Time Machine for Website Placement

    July 6, 2012 - By Nancy McCord

    I have had a rash of phone calls from prospects telling me that their organic placement has dropped so much after they paid a ton of money for a new website that they want to repost the website they had five years ago to get their old traffic and Google.com placement back.…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • Google AdWords

    Afraid to Test AdWords Try Google AdWords Express

    July 4, 2012 - By Nancy McCord

    Some clients may be selling a service or product that may not be a wonderful match for Google AdWords. There’s a great way to test if AdWords is right for you before taking the big plunge in regards to set up fees and click charges. First, this is why AdWords…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
  • Twitter

    Twitter May Be Better Than Facebook for Your Business

    July 2, 2012 - By Nancy McCord

    It used to be that I felt that every business should have a Facebook page. With the changes that Facebook has made this past year, I am starting to rethink Facebook’s importance and consider that businesses may be better served by a strong presence on Twitter instead. Although Facebook still…

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    The Role of Social Media on Your Website: If You're Not Using It- Lose It

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019
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