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  • adCenter - Bing

    Microsoft adCenter Name to Be Updated?

    May 28, 2012 - By Nancy McCord

    I follow adCenter on Twitter and noticed that this past week they had announced the new name for their service is Bing Search Advertising. Interesting… as a Microsoft Advertising Accredited Professional, I wonder when adCenter will be changing their name and the adCenter program will be updating their professionals badge.…

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    Be in the Know on Microsoft Advertising

    The Value of a Microsoft Advertising Certified Professional

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    Optimizing Your Organic Adwords Placement

    November 25, 2019
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019
  • Bing

    Bing’s New Local Business Portal is a Winner

    May 25, 2012 - By Nancy McCord

    The Bing Local Business Portal may not have gotten your attention, but I am here to say that you really need to check out this very smart and innovative new tool. Here’s why: Create your local listing on Bing.com. You create a business page just like you do in Google…

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    AI Tools are available now and many at no cost.

    McCord Web Services is Embracing AI

    June 1, 2025
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
  • Search Engine Optimization

    Google’s Animals Impact SEO for the Future

    May 23, 2012 - By Nancy McCord

    Google’s growing zoo of animals that includes a Panda and Penguin have changed the complexion of search engine optimization forever. Just what is this zoo of animals you ask? Panda and Penguin are just two of the names of recent far-reaching Google algorithm updates. These two important updates have hit web businesses…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • Video - Web Design - YouTube

    Should You Use YouTube Embedded Video or Flash?

    May 21, 2012 - By Nancy McCord

    For web designers, it is a question that is troubling – should you embed a YouTube video in your website page or should you render the video into Flash. There are cases to consider using either. Embed a YouTube Video You want want to pull the “share” <iframe> video code…

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