Getting a bad review online can be maddening, but don’t make it worse by responding without putting in a lot of thought to how your own response will be perceived by other future customers. I have a client who had a very poor review. When you are in business, you…
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Social Media More Than Fluff
Danny Sullivan, a pillar in my industry and writer for SearchEngineLand, just interviewed Google and Bing engineers about what they use from Facebook and Twitter in regards to signals that may impact organic placement. I found the article extremely interesting and I think you will too. You can read the…
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Google HotPot a Great Idea With a Silly Name
Google released HotPot about two weeks ago and so far I have used it several times and like it. I have to say if you have not checked it out you definitely should. If you are a local selling and serving business, you for sure need to come up to…
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Doing an e-Newsletter Do Double Duty with an Online Archive
e-Newsletters are far from dead at this point. We have many clients for whom we provide writing and HTML services for their monthly or quarterly e-newsletters. I still find it surprising that when a new client comes to us that they have not been archiving their previous HTML newsletters on their…
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