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  • Google Places - News & Trends

    Google Explains the Name HotPot

    January 3, 2011 - By Nancy McCord

    Google sent me a note on Twitter when I tweeted about Google HotPot recently when I had blogged about it last week. Turns out there actually is a story behind this queer name they chose for their terrific new online review interface. “Hot pot, the dish, is about community. You…

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    Man sitting under a banner which says local business at a desk.

    The Importance of Google and Bing Business Pages

    July 24, 2023
    Nancy McCord and Bandit

    Google is Continuing to Test New Google My Business Features and Components

    January 8, 2021
  • Tips

    It’s Christmas Eve!

    December 24, 2010 - By Nancy McCord

    I want to take this moment to thank all my readers and clients for this past year. I have enjoyed tremendously working, communicating, and sharing with each one of you and look forward to a wonderful new year ahead. Have a Merry Christmas tomorrow and next week a Happy New…

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    Digital Marketing and Microsoft Ads Account Suspensions

    Why is My Microsoft Ads Account Suspended?

    October 14, 2025
    What to Know About the CCPA that Takes Effect January 1, 2020

    The California Consumer Privacy Act (CCPA) Takes Effect January 1, 2020 – What to Know

    November 13, 2019
    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
  • Tips

    Are You Watching Your Website Stats? Why Not?

    December 22, 2010 - By Nancy McCord

    You can’t find out if your website is working for you if you never take a look at your website statistics! It is great to have a website and every business should have one, but sometimes just having one is not enough. Sometimes you need to “nurture” and “feed” your…

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    Digital Marketing and Microsoft Ads Account Suspensions

    Why is My Microsoft Ads Account Suspended?

    October 14, 2025
    What to Know About the CCPA that Takes Effect January 1, 2020

    The California Consumer Privacy Act (CCPA) Takes Effect January 1, 2020 – What to Know

    November 13, 2019
    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
  • Google AdWords - News & Trends

    Know Your Cost Per Acquisition to Be Profitable with AdWords

    December 20, 2010 - By Nancy McCord

    To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
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