Here are a few web video tips you may find helpful as you consider if you are ready to expand your video postings on your website. Google loves it when a site uses YouTube for videos, but customers hate putting web videos on YouTube due to the ad overlays. I…
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AdWords - Blog Writing Services - Blogs - e-Newsletters - Google Ads Consultant - Search Engine OptimizationBusiness Pulling Back? What to Chop
If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging – try not to kill all your writing…
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Deciding Your Conversions Makes or Breaks Your Google Ads Success
As a professional Google Ads account manager, I see all kinds of accounts – healthy ones, sick ones, and those that simply need to be started all over. One thing that I have seen consistently is an issue with conversions and what clients decide to track has a big impact…
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Not Advertising on Mobile in Google Ads? You Should Be.
I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your…
