We’ve started writing press releases again after a several month hiatus. Writing a good press release is a real art and requires a different mind set than either blogging, content writing, or creating marketing content. Press releases are best written in a third person, objective, informational tone. It is not…
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Google AdWords Trends for April
This is interesting and as I am seeing this over many accounts I felt it warranted a comment. Conversions are very tough to come by so far this month using Google AdWords and nearly non-existent on Yahoo. I have a feeling that much of this behavior is tied to tax…
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Google Maps Optimization or Account Crashing?
Just recently one of our clients asked our opinion on a cold call she received with an offer to optimize her Google Maps account for big money. What the business said they would provide was intriguing to me so we agreed that my client would be my “guinea pig”. What…
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How to Stay Profitable Yet Well Priced
Yes you can operate your business profitably even in a tight economy. The key is to understand your customers and to understand your marketplace. I have found that doing a market analysis is something that is well worth the time and effort before you consider raising your prices. Several years…