If you don’t know who Jeremy Zawodny is, he is Yahoo’s mouthpiece to the professional world of webmasters much in the sense that Matt Cutts is for Google. Jeremy is a search engineer and Yahoo uses him to disseminate information and his blog allows professionals such as myself to get…
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Viral Marketing Using Video
I have a friend who pointed me to this short video and I thought it was interesting to point to you on how others are creatively marketing their business. The woman in the video is a face reader. She uses an ancient Chinese art to identify things about you from your…
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Google’s Devaluation of Link Programs
I follow a number of blogs and newsletters focused on search engine optimization techniques. It continues to amaze me when supposed experts talk about link programs and their value in getting placement on Google. If they had read Google’s patent disclosure from last year they would know that they need…
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Google AdWords Going for the Gold Ring!
Since September 2007, I have been watching the cost per click escalate in Google AdWords. I have seen nearly a 20% increase in this period in the cost per click to achieve the same position on the page. Part of the increase in click cost is due to the number…
