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    Important MSN adCenter Beta Advice

    April 13, 2007 - By Nancy McCord

    If your account is being migrated to the new MSN adCenter beta program so that you can take advantage of content here are some important tips. Make sure to log in right after your migration. I have found with two different clients that some of the geotargeting for specific city…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Google AdWords - News & Trends

    Google Pay Per Action Clarified

    April 12, 2007 - By Nancy McCord

    I have just set up a customer in Google AdWord’s new pay per action program. Here is some additional clarification about it. You may only target at the country level. So if you are going to advertising, it is US or full country or multiple country only. You should select…

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  • News & Trends

    Yahoo, MSN and Google Embrace Sitemap Robots.Txt Notation

    April 12, 2007 - By Nancy McCord

    This is big news and for sure you will want to update your website with the new sitemap Robots.txt tag that points the top three search engines to your sitemap with auto-discovery features. You simply need to add this little snippet to your robots.txt file with your correct information inserted:…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • News & Trends

    Microsoft adCenter Changes Coming

    April 11, 2007 - By Nancy McCord

    Click the link in our blog post title to go to Microsoft adCenter’s beta control panel. Microsoft is revamping the old adCenter control panel and there are some very welcome changes. No you won’t see the magic yellow carat that Google uses to carry changes to the bottom of the…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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