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  • Google AdWords - News & Trends

    AdWords Keyword Tool Under Revision

    March 8, 2007 - By Nancy McCord

    Years ago, the keyword tool in Google AdWords actually was okay. Then Google decided to sanitize it maybe afraid of legal implications and they introduced these silly green bars showing search amounts. This effectively made the tool ineffective. We’ve limped along with this “new” tool for months now. Just today…

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    Yacking About Click Fraud

    March 7, 2007 - By Nancy McCord

    Are you sick of it yet in the professionals forums; all the yacking about click fraud. I for one have simply accepted that some degree of click fraud is just part of the online business landscape. Do I believe that click fraud is rampant – no. Is it .02% like…

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    February Trends

    March 6, 2007 - By Nancy McCord

    I thought that I would write today about February’s business. I have found that for most businesses that we work with, February was very flat. Not only were results depressed in Google AdWords, but sales and traffic for many customers were lacking for February. I have had a number of…

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    March’s Newsletter is Out

    March 5, 2007 - By Nancy McCord

    I’ve just posted our March newsletter. In this issue I review Adobe’s Acrobat Connect and Microsoft’s SyncToy. Additionally I’ve made a handy updated keyboard shortcut that you can print out and slide under your keyboard. I think that you’ll find the reviews interesting and helpful.

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