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  • AI's Impact on PPC Marketing Strategies and Google Ads
    AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AI Search - Google Ads AI - Google Ads Performance Max

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025 - By Nancy McCord

    Artificial Intelligence (AI) is transforming how businesses operate, especially with tools like Google’s AI-driven search results and advertising campaign types in Google Ads  like Performance Max. While these advancements bring convenience and automation, they can also lead to unexpected outcomes if not carefully monitored and managed. One such issue is…

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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • A new day dawning for American Feds.
    "Just Nancy" - McCord Web Services

    Support for Our Federal Employees in this Trying Time

    March 11, 2025 - By Nancy McCord

    I live in the Washington DC area in Fredericksburg, Virginia. My husband was a Federal employee for 40 years, active duty military member, and a Reservist. He retired as a Captain in the Navy. Our kids grew up in a military and Federal employee family. Two, of my husband and…

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    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

    August 27, 2025

    Help Cinna and Bobbie Win

    October 25, 2022
    July 1, 2023 is the sunset date for UA or Universal Analytics.

    Virginia Consumer Data Protection Act (CDPA)

    March 12, 2021
  • Fingerprints
    AI Impact - Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists

    Starting Today 2-15-25 Google Starts Digital Fingerprinting

    February 15, 2025 - By Nancy McCord

    Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    AI and PPC: The Evolution of Advertising Strategies

    May 22, 2024
  • Our mascot Bandit McCord agrees you need McCord Web Services for Google Ads.
    McCord Web Services

    Reporting Payments to McCord Web Services for 2024

    December 19, 2024 - By Nancy McCord

    For our clients that report payments to us on the 1099-NEC form, it is important that you review what you report this year. All credit card payments you have made to us are reported by our credit card processor Paya to the IRS. You should not report on your 1099-NEC…

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    Digital Marketing and Microsoft Ads Account Suspensions

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

    June 17, 2026

    How to Make Industrial & Technical Content Stand Out

    May 6, 2026

    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026
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  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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