In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget…
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AdWords Conversion Attribution Models – Which Should You Use
As part of my preparing to take my second AdWords certification exam for the year, I am studying all of Google’s AdWords documentation. I came across information on attribution models that I thought might be interesting to review. There are 6 attribution models you can select in the AdWords control…
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How to Determine Your Initial AdWords Click Budget
One of the most difficult things for a new AdWords account manager is to determine the best initial budget for an account. Here are a few of my tips that will help get you thinking. 1. Start with the highest budget initially that you can. It is easier to ramp…
