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    AdWords - AdWords Account Management - AdWords Services

    Can’t Figure Out the Google Shopping Data Feed Consider Dynamic Search Ads

    May 25, 2016 - By Nancy McCord

    As a Google Partner and Google AdWords Account Manager, creating the Google Shopping Data Feed for some clients is a real stumbling block to them using Google Shopping Campaigns and Product Listing Ads. Several shopping carts make the creation of your Google Data Feed easy (like BigCommerce) and others like…

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    AdWords - AdWords Account Management - AdWords Services

    AdWords Bidding Changes Impact Performance

    May 18, 2016 - By Nancy McCord

    Google AdWords made some changes to their automated bidding programs and has disabled the ability to use automated bidding with enhanced auto bid features. What Exactly Changed? Previous eCPC bidding as a strategy has been altered by Google. Previously Google would auto bid and adjust the bids automatically based on…

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    The Value of a Google Partner Specialized in AdWords

    May 16, 2016 - By Nancy McCord

    As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important. 1. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every…

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