AdWords ads work because they are relevant! It used to be that a person who used Google looked for the organic listings as they were near the top of the page and it was commonly thought that they were more authentic. That is not the case today. Google in its…
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Low Budget AdWords
Low budget AdWords – is there such a thing? Yes, AdWords has a number of programs that work even for low budget accounts. Here are my suggestions. AdWords Express Get good results with a relatively low budget in a semi automated program that targets ads to customers in your local…
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Our Google AdWords Tips
We have also found that to just drop your “clickee” on the home page of your website is not effective in creating a good conversion rate and does not get your program a good quality score rating. We have learned to create a landing page for each ad group theme.…
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Google’s Ad Discounter Explained
We think one of the smartest things that Google AdWords does is use a tool called the “Ad Discounter”. Everyone wants their ads at the top of the page! To get there, you need to set your maximum cost per click at a reasonable, yet high figure, and your daily…
