If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand the…
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AdWords New Click to Message
Click to Message ad extensions were enabled in all AdWords accounts this past week. Since then, many clients have had questions about this new extension. What to Know About Click to Message First this new feature is an extension. That means that it will not always appear under or above…
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What Do-It-Yourself AdWords Managers Miss
If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand the…
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Understanding AdWords Targeting Settings
Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance. Here’s what to know about targeting settings in the campaign tab. You’ll find the settings that I am talking about by accessing the Campaign tab,…
