To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google…
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Google to Roll Out Call Metrics for AdWords to All End of June
This is great news for all AdWords customers, Marek at Google Agency Support told me that the plan is for Google AdWords to roll out call metrics to all US clients by the end of June 2011. I have been testing call metrics and I think that it is a…
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AdWords States Average Rank is for the Auction Silly Not the Ad Position!
Chief Economist at Google, Hal Varian, announced recently that what we had thought all along as the Average Rank was not actually the position of the ad on the page, but rather the average position in the keyword auction. That is very big news! If you are selling on Google…
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Is Your AdWords Account Too Big?
It is a good plan to structure your AdWords account using themes with a different theme or service in each ad group, but make sure that when you are structuring your account that you plan to grow in an effective way. I have seen in the last couple of weeks…
