This article called “What One Million Dollars in Spend Has Taught Us About Enhanced Campaigns” has been getting some wide discussion in my sphere of business. Many are concerned with the inability in AdWords to separately target mobile and for some advertisers, mobile clicks that are not converting are eating…
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New Bulk Upload and Change Comes to AdWords
Don’t know how to use AdWords Editor? You can now download editable reports in AdWords and then change the data as you desire and then upload the report back to AdWords for immediate changes. Read the instructions for more details on this new way to update your AdWords account. I’m…
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Hard Decisions on Your AdWords Budget
When it comes to Google AdWords, decisions you make about how much you should spend should all revolve around statistical data. Never make a decision about your ad spend based on feel-good ideas or what you “think” you should do. The biggest thing I tell clients to remember is that:…
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Turning AdWords On and Off is a Recipe for Disaster
As a Google AdWords Certified Partner, I make my living managing Google AdWords accounts. I work in a wide and diverse sectors of business. I’ve been managing Google AdWords for over nine years and so can speak on this issue authoritatively. When I have a client who turns AdWords on…
