I have migrated my two Facebook business pages early to the timeline this past weekend and wanted to share some of my tips that I have figured out while I was using the new look. Remember as you read this blog post, all business pages will all be forced into…
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Brands – Don’t Give Up On Facebook Yet
Facebook made some very big changes in the fourth quarter of 2011 that impacted how businesses can use Facebook and how they interact with fans. As a quick review, here’s what Facebook did: Got rid of the ability to send a note out from your Business Page to all fans.…
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Facebook and EdgeRank Explained
Just as PageRank is to Google.com placement, EdgeRank is to Facebook placement in a reader’s News Feed. In other words, your EdgeRank on Facebook will determine if a fan sees your updates in their News Feeds and where. First, here’s a graphical image from TechCrunch and LiveStream that explains the…
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Facebook Business Page Interaction – What is the Best Level?
I have been doing quite a bit of testing this past month on Facebook interaction levels and what is the best number of updates for a business page now that Facebook has completed its most recent changes. First, it is important to know that for over a year we have…
