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    January Google Ads Conversions Dip

    January 18, 2023 - By Nancy McCord

    This month, we are seeing a trend across nearly all managed Google Ads accounts and wanted to share the issue with you and how we are working to improve account performance. In January 2023, we are seeing a dip in conversion activity in Google Ads across a broad sector of…

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  • Google Passes Taxes On To Advertisers
    AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords

    Google Ads – New Charges for Taxes in Many Countries

    July 28, 2021 - By Nancy McCord

    I have just received this notice from Google and we knew it was coming when the EU added taxes to Google’s activity. Dear Advertiser, As of 1 October 2021, we will include a surcharge to your invoices or statements for ads that are purchased through Google Ads and for YouTube placements…

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    July 9, 2025
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    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • Not Advertising on Mobile in Google Ads? You Should Be.
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    Not Advertising on Mobile in Google Ads? You Should Be.

    August 5, 2019 - By Nancy McCord

    I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your…

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    Be in the Know on Microsoft Advertising

    The Value of a Microsoft Advertising Certified Professional

    May 3, 2023
    Nancy McCord

    Optimizing Your Organic Adwords Placement

    November 25, 2019
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019
  • "Just Nancy" - AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Google Ads

    Google AdWords to Become Google Ads

    July 2, 2018 - By Nancy McCord

    Google AdWords is becoming Google Ads. At the end of July, Google will transition their branding to showcase its new product name. Just as Microsoft AdCenter became Bing Ads, Google is embracing a more indicative name of it popular pay per click platform. Google states that the product will be…

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    March 11, 2025

    Help Cinna and Bobbie Win

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