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Tag: Google Ad Services

Posted on January 18, 2023

January Google Ads Conversions Dip

Be in the Know on Microsoft Advertising

This month, we are seeing a trend across nearly all managed Google Ads accounts and wanted to share the issue with you and how we are working to improve account performance.

In January 2023, we are seeing a dip in conversion activity in Google Ads across a broad sector of verticals. B2B and B2C are impacted as well as ecommerce accounts.

We are seeing good upward movement in clicks and impressions but conversions are lagging compared to the prior month and last 30 day figures by 13% to as much as over 50%.

With a full review of all account metrics, we are not looking carefully at the use of broad match keywords in client accounts and are either moving out of broad match entirely and into phrase match and/or adding to our negative keyword list.

Of concern to us as experienced Google Ads account managers is the continued push by Google and Google Reps to fully embrace a broad match only keyword strategy. But, we find that broad match does not always meet our clients’ needs.

It is important to monitor closely the search queries that are triggering ads. Google has continued to erode the line between broad match and phrase match much to our concern. This change in client account activity may be an impact of Google continuing to blur the line between phrase match and broad match keywords.

We’ll keep you posted as we evaluate further and continue to react to the changing environment driven by the auction in Google Ads.

Posted on July 28, 2021July 27, 2021

Google Ads – New Charges for Taxes in Many Countries

Google Passes Taxes On To Advertisers

I have just received this notice from Google and we knew it was coming when the EU added taxes to Google’s activity.

Dear Advertiser,

As of 1 October 2021, we will include a surcharge to your invoices or statements for ads that are purchased through Google Ads and for YouTube placements purchased on reservations basis, and that are served in the following specific jurisdictions:
• Ads served in Austria: a 5% Austria DST Fee added to your invoice or statement
• Ads served in France: a 2% Regulatory Operating Cost added to your invoice or statement
• Ads served in India: a 2% Regulatory Operating Cost added to your invoice or statement
• Ads served in Italy: a 2% Regulatory Operating Cost added to your invoice or statement
• Ads served in Spain: a 2% Regulatory Operating Cost added to your invoice or statement
• Ads served in Turkey: a 5% Regulatory Operating Cost added to your invoice or statement
• Ads served in the United Kingdom: a 2% UK DST Fee added to your invoice or statement
These surcharges are being added to cover a portion of the costs associated with complying with digital services tax legislation in these jurisdictions.
Learn more about jurisdiction-specific surcharges
Thank you,
The Google Payments Team
Unfortunately we should never have assumed that Google would simply pay these taxes for us. They are being directly passed to Google Ads advertisers.
For a number of our clients who advertise globally this impact makes reaching foreign markets more expensive starting in October.
Posted on August 5, 2019July 27, 2019

Not Advertising on Mobile in Google Ads? You Should Be.

Not Advertising on Mobile in Google Ads? You Should Be.

I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view.

Here are a few nuggets to share with you on the topic of mobile.

1. Advertising in the mobile space has to be a part of your Google AdWords strategy. For some clients all leads will come in via mobile, for others just a part, and for some none.

2. If you are a lawyer, dentist, or a doctor where you have a mix of patient age groups, you will see strong activity in the mobile ad space and strong conversion activity there.

3. If your product or service deals with immediate decisions such as an animal emergency room your activity will be in the mobile ad space and nearly all of your lead conversions will be by phone.

4. Even if your business is tech software, know that although you may not get leads from mobile, early decision making and research is being done initially on mobile. It is better to control your ad spend on mobile in that case instead of totally moving out of mobile.

5. There is no single combination of what works best for businesses in mobile at this time and there does not seem to be one pattern of behavior that is repeated across diverse industries. What I have definitely seen is that mobile should be a very important part of every AdWords program.

If you need help with your Google AdWords campaigns I invite you to review our services and qualifications. We may just be the perfect match for your pay per click management needs.

Posted on July 2, 2018June 29, 2018

Google AdWords to Become Google Ads

We Are a Google Partner Specializing in Search Marketing.
We Are a Google Partner Specializing in Search Marketing.

Google AdWords is becoming Google Ads. At the end of July, Google will transition their branding to showcase its new product name.

Just as Microsoft AdCenter became Bing Ads, Google is embracing a more indicative name of it popular pay per click platform.

Google states that the product will be the same but will offer an improved workflow for do it yourselfers and will migrate all existing accounts to the new account management interface.

Google Partners will be receiving new creatives to use in marketing and new badging appears to be in the works.

On July 10th Google will host a livestream event to showcase the newly update product. You can register to join the online event on the Google blog.

 

 

Google Partner in Google Ads

Microsoft Advertising Partner

Locations:
Fredericksburg, Virginia Region
Harrisonburg, Virginia Region

Serving businesses nationwide since 2001.

www.mccordweb.com

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