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  • Not Advertising on Mobile in Google Ads? You Should Be.
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    Not Advertising on Mobile in Google Ads? You Should Be.

    August 5, 2019 - By Nancy McCord

    I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your…

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    Should You Still be Using Dynamic Keyword Insertion in Google Ads?

    February 25, 2019 - By Nancy McCord

    My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message. It used to be that using dynamic keyword insertion by inserting code like…

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    How We Bill for Google Ads Services

    February 6, 2019 - By Nancy McCord

    In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget…

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    What Makes Us Different Than Other Google Ads Managers?

    February 4, 2019 - By Nancy McCord

    What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status. Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification…

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