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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026 - By David Hogestyn

    Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your own root canal—technically possible, but unnecessarily painful and likely to end in a mess.  If you’ve been sitting on the fence, watching your “Cost Per Click” climb while your “Lead Count” stays…

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    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.
    Digital Marketing - Digital Marketing Agency - GEO - Google - Google Ads - Google Analytics - McCord Web Services - News & Trends - Pay Per Click - PPC Management - Search Engine Marketing - Search Engine Optimization - SEM Agency - Social Media

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026 - By David Hogestyn

    You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you find a clutter of form fills from people who aren’t ready to buy, can’t afford your services, or—worst of all—are just browsing with no intent to purchase. It’s frustrating. You’re…

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  • Team reviewing a proposal from McCord Web Services.
    GEO - Google - Google Ads - Google Ads AI - News & Trends - Search Engine Marketing - Search Engine Optimization - SEO

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026 - By Nancy McCord

    If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust the metrics you see in your dashboard. You see conversions, you see a healthy Return on Ad Spend (ROAS), and you assume the algorithm is working in your favor. But…

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    McCord Web Services the Expert in Web Visibility and PPC Management

    The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It

    July 1, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
  • McCord Web Services is a Google Partner and a Certified Google Ads Professional
    Digital Marketing - Digital Marketing Agency - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Manager - Google Ads Services - News & Trends

    Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

    July 23, 2025 - By Nancy McCord

    As an e-commerce owner, you’re likely familiar with the exhilarating feeling of seeing sales come through your online store. You diligently check your Google Ads account, eager to see how much revenue your campaigns are generating. But then you peek at Google Analytics and a small knot forms in your…

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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

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  • Jul 01, 2026 The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 

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Recent Posts

  • The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • How to Make Industrial & Technical Content Stand Out
  • Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Building an Unstoppable Brand in a World of Ghost Bots
  • The Death of Last-Click: Mastering the 2026 B2B Journey 
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  • The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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