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    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025 - By Nancy McCord

    When you’re running Google Ads campaigns, seeing your daily budget not fully spent can be perplexing and frustrating. After all, you’ve set a budget for a reason, it’s the amount you’re willing to pay to achieve your advertising goals. Yet, Google doesn’t always use every dollar. Why is that? And…

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    Starting Today 2-15-25 Google Starts Digital Fingerprinting

    February 15, 2025 - By Nancy McCord

    Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024 - By Nancy McCord

    On September 9th, Google faced a new antitrust trial centered on allegations of monopolistic behavior in digital advertising. This trial raises several concerns among our clients—chief among them being the trustworthiness of Google, the fairness of advertising costs, and the potential breakup of Google Ads.  While the trial unfolds, it…

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    AdWords - AdWords Account Management - Google Ads - Google Ads Consultant

    Google Ads Update

    November 22, 2024 - By Nancy McCord

    Google Ads has introduced AI-powered enhancements to its Performance Max campaigns, focusing on asset testing, video optimization, and improved campaign management. Key updates include the integration of the Imagen 3 AI model for generating high-performing visuals. Advertisers will also benefit from advanced asset testing, allowing us to measure the impact…

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Our Recent Posts

  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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