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Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads

July 29, 2024 - By Nancy McCord

Google has recently announced that it will not be depreciating third-party cookies in Chrome, which is a significant update for marketers and advertisers. This decision ensures that third-party cookies will continue to play a crucial role in audience targeting and remarketing strategies within Google Ads. What Does This Mean for…

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Google is Dropping Continuous Scroll in Search Results

June 27, 2024 - By Christopher Harper

In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion…

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Leveraging Consent Mode: A Must for Your Website and Google Ads Strategy

June 11, 2024 - By Nancy McCord

In an era where data privacy is paramount, businesses must adapt to ever-changing regulations to ensure compliance and maintain customer trust. One essential tool in achieving this is Google’s Consent Mode. As Google Partner’s and Google Ads specialists, we want to assure that you and our customers stay up to…

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Privacy First Marketing: The Future for Small Businesses

April 24, 2024 - By Christopher Harper

In today’s online landscape, data privacy is no longer a fleeting concern but a pivotal aspect of digital marketing. With the rise of regulations like GDPR and more recently, the enforcement of iOS 14’s App Tracking Transparency framework, the concept of first-party data is quickly becoming the lodestar for businesses…

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