I manage many AdWords accounts across a diverse selection of verticals and wanted to share with you an insight that I am finding out appears to be true for many of our clients. Mobile is a very important part of the lead generation equation; even if you are not seeing…
-
-
Google Shopping and Regular Google AdWords
If you have an online store, you’ll want to be using Google AdWords Google Shopping ads because Google shows pictures of your products mixed in with the organic search results. Does that mean if you are using Google Shopping you should not be using regular AdWords – no absolutely not!…
-
Remarketing for Search – Should You Use It in AdWords?
I love remarketing for customers, but typically remarketing is used in the AdWords Display network. Google reps, and Bing reps for that matter too, are now pushing remarketing for search. What exactly does that mean and how does it work? Well, both Google and Bing encourage account managers to use…
-
Google Shopping – Why You Should Be Using It
If you are selling online you need to be using Google Shopping. Yes, I know creating the data feed is a major pain in the neck, but there’s no reason why you can’t start out small. Choose your top 20 products and get those into a data feed and you’ll…
