Since I wrote about watching your website with Google Analytics and monitoring your bounce rate there have been a few questions from readers and customers that I felt I needed to address. First, Google Analytics gives you an overall website bounce rate as well as a bounce rate by page. The higher the…
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Your Bounce Rate on Google Analytics
This past month if you are sharing your website statistical data with Google Analytics, they emailed you a very interesting aggregate report on bounce rates. Here is an executive snapshot: Traffic Sources Pages / Visit Bounce Rate Avg Time on Site Direct 4.0 (-0.5) 47.2% (-4.0%) 5:21 (-0:07) Referral…
