Just posted this last week on the Google AdWords blog was a note that AdWords will now show, in the campaign view, separate activity from the Search Partner network. You can read the full article and see a screen shot at the AdWords blog. For many client accounts we do…
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The Yellow Pages are Dead, Really? Well Maybe…
I have heard this more than once from clients – they have stopped or cut way back their Yellow Page advertising to fund focusing on web advertising or web placement. When I managed a paint and wallpaper store years ago, it was not uncommon for us to spend over $5,000…
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Google’s Devaluation of Link Programs
I follow a number of blogs and newsletters focused on search engine optimization techniques. It continues to amaze me when supposed experts talk about link programs and their value in getting placement on Google. If they had read Google’s patent disclosure from last year they would know that they need…