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    Can’t Figure Out the Google Shopping Data Feed Consider Dynamic Search Ads

    May 25, 2016 - By Nancy McCord

    As a Google Partner and Google AdWords Account Manager, creating the Google Shopping Data Feed for some clients is a real stumbling block to them using Google Shopping Campaigns and Product Listing Ads. Several shopping carts make the creation of your Google Data Feed easy (like BigCommerce) and others like…

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    Google Shopping Custom Labels Explained

    March 18, 2014 - By Nancy McCord

    If you are currently running Product Listing Ads (PLA) in AdWords, be aware that there is a new campaign type that is more powerful and allows you greater control available in your AdWords control panel called Google Shopping. PLA programs won’t be rolled over automatically, so I recommend that you…

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