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  • Google - Search Engine Optimization

    Confidence Equals Sales

    October 12, 2012 - By Nancy McCord

    Sure you’ve seen sites like this on the web; ones that have no phone number, no address, and just a contact form, but they want you to buy! Do you? I don’t! Especially if I am comparison shopping. In fact, I’ll pay more to know that I am dealing with…

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  • Google - Search Engine Optimization

    Google’s New AuthorRank Part II

    October 10, 2012 - By Nancy McCord

    Continued from Monday. In February of this year there was more chatter in my industry about AuthorRank. Here is a great background article to review for a fuller picture. “AuthorRank could be more disruptive than all of the Panda updates combined. ”  AJ Kohn It appears that AuthorRank will factor into…

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  • Google - Search Engine Optimization

    Google’s New AuthorRank Part I

    October 8, 2012 - By Nancy McCord

    It is important to watch Google’s Patent Disclosures as they will give you a view on what Google considers important. I remember reading one over five years ago where Google spoke about “agents” at that time I wrote that I felt that there would eventually be an author meta tag introduced…

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  • Google - Search Engine Optimization

    How Can You Get Your Website to Place on Google in the Post Panda and Penguin Era Part III

    October 5, 2012 - By Nancy McCord

    Part III of III Why Is This So Important? All of the information in this newsletter is important because the business that is driving these changes is Google. As Google owns 65% of the online search market, to be positioned well on Google means taking full advantage of what Google…

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